As Seen In
Hi! I'm Jess Lafleur, founder, formulator and doer of most things at Stark.
My happy place has always been the woods and shore along the Ottawa River, where I grew up. As a kid, I mixed river clay, sumac and clover flowers into spa days for my Barbie. (She'd earned it after a long day of digging with her Tonka trucks.)
I studied French herbalism in my early 20s, then moved into Montreal's fashion industry hoping to work in sustainable fashion. But skincare was always my true love, and I kept mixing facial oils for my friends.
I found that "natural" brands didn't work for me, and "active" skincare was too harsh, especially in winter. My friends and I watched our oily, breakout-prone summer skin turn sensitized and flaky half the year. It reminded me of the Nordic saying, "There's no bad weather, just bad clothing." Why weren't our routines adapting with the seasons?
When I confided my secret dream of a skincare line to my then-boyfriend, he told me to go for it. So I did. (Then I married him and we had our son.) After earning a university degree in Environmental Studies, I built on my herbalist background with clinical aromatherapy and a diploma in advanced skincare formulation, and I was ready to launch Stark!
Stark's Muse
After quitting my job as a buyer at a fashion start-up, there were many long walks along the Lachine Canal (in all kinds of weather!)
This is when Stark's muse was discovered: Riverside plants that survive brutal winters and hot, humid summers.
Back before 2011, observing how these plants are able to withstand constant fluctuation, the philosophy with how I formulate and how I want to approach skincare, was born.
Yes. What some consider "weeds" are essentially Stark's muse! But I see these as un-fussy, tenacious plants, built to thrive and adapt in our harsh climate. (Just like our ancestors, they're just built different!)
Stark's Promise
Over the years, Stark's craftsmanship remains a top priority. Formulas are refined rather than launching endless new products, we continue to optimize ingredient selection based on minimizing the environmental pressures that the beauty industry poses and we stay on top of industry research and developments. It's our job to know this stuff, and make it easier for you to choose products that align with your lifestyle and values.
Stark's promise: small-batch botanical-based skincare bolstered by lab actives, created to help your skin become more resilient over time.
(Plus our products just smell and feels great, too!)
"Best Natural / Organic Brand Canada"
Stark won the Beauty Shortlist Award for best Natural/Organic Brand Canada in 2026, as well as 11 Best in Class product awards at the prestigious Beauty Shortlist Awards!
Shop Jess' bébés
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AURORA Multi-Purpose Cleansing Balm
All-in-One Balm | Dry & Sensitive & Acne-Prone Skin | NourishingVendor:Stark SkincareRegular price From $52.00Regular priceSale price From $52.00 -
CITY Brightening Vitamin C Face Oil
Hyperpigmentation | Environmental DamageVendor:Stark SkincareRegular price $58.00Regular priceSale price $58.00 -
PETRICHOR Antioxidant Vitamin C Toner Serum
Environmental Protection | Dehydrated | Acne-ProneVendor:Stark SkincareRegular price $52.00Regular priceSale price $52.00 -
MIDNIGHT Resiliency Boost Face Oil
Environmental Damage | Dryness | LaxityVendor:Stark SkincareRegular price $78.00Regular priceSale price $78.00
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