Thankfully, our shop has not been affected by Covid. Thank you for your support during these uncertain times.

Transitioning into Autumn.

Transitioning into Autumn.

September 29, 2015 0 Comments

(originally posted as a newsletter!) We’re officially in the best season of the year… boot season! *High fives all around!* It seems that for many of us, just as we get to don our cozy-yet-oh-so-cool fall wardrobes our skin is...

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How A Night For Green Beauty was almost ruined…by me.

August 17, 2015 0 Comments

Since returning to Montreal from A Night For Green Beauty in Chicago, 2 weeks ago now, my head has been a literal swarm of ideas and excitement. To say the event inspired and energized me is an understatement (I’m revealing today,...

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21 Days (to the best skin of your life) is now available!

June 22, 2015 0 Comments

It’s finally here! The course I’ve been creating for-freaking-ever! I’m very happy to introduce you to 21 Days…check it out, yo! In the course, you will receive: The best crash-course on habit creation I’ve ever seen (and I’ve seen many!)....

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3 ways to instantly change the energy in your home (or office)

June 12, 2015 0 Comments

So, I have to admit that I’m not exactly a domestic goddess. Sure, I’ve got my moments of Martha Stewart-esque cleaning, decorating and cooking manias. But on the day to day, I probably verge on the messy side more often...

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Why I gave up coffee

May 28, 2015 0 Comments

I used to be one of those people who would take a picture of my artisanal latte or cappuccino and post the picture on Instagram. I always felt like a lunatic doing so, but I couldn’t help it; that cup,...

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Acne and negative self-talk.

Acne and negative self-talk.

January 21, 2015 0 Comments

Fear makes you go pale. Embarrassment makes you blush. Passion makes you flush. Emotions are worn all over your face! So, what about acne? First, having acne (or eczema, or psoriasis, or perioral dermatitis, or really dry or oily skin)...

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Using our “MF” as a cleanser.

January 14, 2015 0 Comments

So last spring or so, I wanted to create a cleansing oil for oily, congested and acne-prone skin. As I did my research, I was delighted, and a little annoyed, to discover that our super multi-purpose Meadowfoam Everybody oil was pretty...

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Skincare in the “cloud”: why Stark is now online-only.

January 07, 2015 0 Comments

cloudsI mentioned in my New Year’s post that I had recently made a business decision that was difficult for me. In the last quarter of 2014 (because I’m an adult now and say stuff like that), I decided to stop selling Stark at wholesale to other shops and to be available exclusively on our own site. It was in some ways painful, because I had made some great business connections with women I had come to see as my friends. Maybe with a pen-pal kind of vibe with a whole lot of entrepreneurial talk, but I truly enjoyed these relationships. Not to mention, it was a sizeable chunk of my income and brand exposure.

But, wholesale never felt right to me. Right from the get-go in early 2012, I was always dragging my heals around it. It was something I felt that a company in this field “had” to do. I knew my heart just wasn’t into it though. I liked the chase, but then I felt very meh and unexcited, even if I truly adored the shop. I know I never acted whole-hearted about this side of my business, because if I had been, I would have really rocked some major gym socks right off. (Any time you do work your entire being is 136% dedicated to, you deliver mind-blowing results, and I don’t care who you are, your education or talents. This is fact.) And then there was also the question of how much additional work, coordination, time and physical space it took up. By the way, I need to give you a tour of my studio, because it’s shockingly TINY. This is why I don’t do my own shipping…I physical can’t sustain all the boxes and tape and labels and whatnot. I run a tiny, tight ship here that’s just big enough for my manufacturing and creative work, and the nitty gritty of handling bulk orders was a total pain.

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New Year’s 2015: Happiness isn’t a real goal.

January 05, 2015 0 Comments

happyDon’t waste your time: “happiness” isn’t really a resolution you should make.

That’s right. I said it. Here’s how I screwed up  2014, what I learned (the hard way), and how I’m going to own 2015 (and how you can too!).

In 2014, I had one simple New Year’s “un-resolution”: to have no goals but to do the things that make me happy. This was my un-resolution method: no “gym x times per week” or “make x dollars” nonsense. I was getting right to the heart of it: just be happier. Easy peasy!

I was in pursuit of happiness, and little did I know, I was wasting my time. I failed, majorly. And, in some perverse, masochistic way, actually ended up being anxious and depressed for most of the year. I didn’t realize what a huge disservice to myself I was doing when I just said I wanted to be happier. It was major sabotage and my wishy washy resolution was screwing me over. By the summer, I knew I had some major work to do and began to undo and fix my well-meaning, but ultimately stupid happiness goal.

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What does your stuff mean to you? The Art of Decluttering.

December 10, 2014 0 Comments

the chaos (1)

I have to admit I’m feeling guilty about something.

I had promised a story last weekend (via newsletter…you are signed up, right?) and I didn’t deliver. Here’s why: I was super burnt out. From the sale, from some recent changes made to Stark (yet to be announced!!), and because I was busy getting rid of 9/10ths of my possessions.

Yup. You read that right.

But here’s the thing: I didn’t just clean out my garage or attic (don’t have either one of those); I got rid of 9/10ths of my personal belongings. Stuff like clothes that were perfectly good, but I never, ever wore. Stuff like random accessories and things I’d be hanging onto for years and didn’t really know why. I even got rid of “memorabilia” that just no longer sparked any joy in me. Oh, and over 70 books that we will never re-read (and yet we still have what feels like a full library…in fact

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02, Stark’s first perfume

October 31, 2014 0 Comments

Can you smell it? This is the scent of healthy, non-toxic, living, luxurious perfumes. On October 22nd, our first Huile de Parfum will finally be available. Natural perfumery is an art-form. It takes patience, imagination, love and commitment. It takes having the ability to “see” scents,...

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The cost of “smelling cheap”…

October 31, 2014 0 Comments

There are over 3,100 inexpensive aroma chemicals available to the perfume industry. Only 40% have been tested for safety, and the tested ones are known for their toxicity.

This is what conventional perfumes are made of: cheap, toxic chemicals in expensive bottles.

Does this really, really annoy you, too?

Synthetic perfumes, 99% of the perfume out there, are actually really cheap to make. What the consumer is paying for is the packaging, the name on the label and the massive marketing campaign behind it. (By comparison, with a brand like Stark, you are really mostly paying for the quality of the raw ingredients.). The trouble with synthetic perfumes is that the safety is not well tested, and many of the chemicals —and these are the known, listed chemicals in them- are known to be hormone-disrupting, carcinogenic and are highly allergenic. I think, in fact, we’re all at least a little allergic to aroma chemicals (but that’s really just anecdotal). The fact is that synthetic perfumes aren’t safe. Yes, they are legal to sell (because the laws around cosmetics, specifically fragrance, is weirdly out of date) but it’s buyer beware, and most people have no clue, or don’t care, about how toxic they smell. And cheap.

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