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What’s next with Stark?

July 25, 2016

wb white willow barkJust a quick post to update you on what’s been on my mind…

If you’ve been following Stark for a bit, you might know that all of last winter my family and I were travelling. Not a day went by that I didn’t feel deep gratitude for being able to travel and let my business essentially take care of itself, and of us. That’s major. But, there has long been this niggling feeling that something needs to change. For the past couple of years, I would make tweaks to how my business is run (in the nerdy back-end of the business that nobody really sees but me), my business model (dropping wholesale, which makes me feel both like a badass and a complete masochistic fool in this industry… yet I still know it’s the right decision for Stark and I), and by launching new products. I would sit back and really try to love all that I had built, but something was irritating me, and of course it wasn’t the pristine ingredients I use! 😉

I knew change was imminent, but I was biding my time. You see, I’m a perfectionist and the reality is that I’ll never get this brand completely “perfect”, so I sit, wait, procrastinate, torment myself into inaction. Try to convince myself that evolution is too risky, that change is a waste of time. But who am I kidding? Going forward is the only direction I know, and now is the time.

For months I have been contemplating the next phase for Stark. Not just a product release, new photography or a fresh website, but a rebirth. The idea, once I had decided was absolutely the direction I needed to go in, made me feel completely elated and like throwing up, all at once. Then I changed my mind. Then I changed my mind again. That’s usually how I know it’s a good idea.

I won’t reveal all the changes right now, because I can’t. It’s too much, it will take time to evolve Stark, even though once I get started I want allthethingsrightnow. Small changes will start this week, but that’s really just the very tip of the iceberg.