Meet Evergreen

Meet Evergreen

August 19, 2019 0 Comments

Let me just be stark about this. You know what you don't want in common with a Sea Captain? Weathered skin. And scurvy, probably. Eat those lemons.

 

"Weathering" happens to everything. It's the law of the universe that all things naturally lean towards chaos and destruction. (It's called entropy, but let's not get too nerdy right now.) 

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Video: Some Reasons Why I'm Direct-to-Consumer

Video: Some Reasons Why I'm Direct-to-Consumer

May 23, 2018 0 Comments

A few reasons why Stark Skincare is direct to consumer.

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Video: A bunch of *other* ways to use Stark products!

Video: A bunch of *other* ways to use Stark products!

May 23, 2018 0 Comments

Here's some alternative ways to use Stark products, from balms to oil to some odd uses for dry shampoo!

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We’re on the Eco Hub!

We’re on the Eco Hub!

February 26, 2018 0 Comments

Candice Batista is probably Canada’s best-known champion of all things eco. A regular on the Marilyn Dennis show (as well as being the show’s eco-expert and producer), she is our nation’s go-to source to discover the best eco-brands, learn about important...

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VIDEO: What the heck is an orifice reducer (and why you should care).

VIDEO: What the heck is an orifice reducer (and why you should care).

February 09, 2017 0 Comments

On bottle tops, sustainability and meditation. Plus, I make kegel jokes. The reason why we did away with the traditional glass dropper tops. First, their expensive. I wanted to give customers the best value, by reducing packaging costs. Rubber isn't a very renewable source, glass isn't great for shipping, and overall they just weren't my favorite thing.

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VIDEO: Why we changed our look, and how it affects our formulas.

VIDEO: Why we changed our look, and how it affects our formulas.

February 09, 2017 0 Comments

Why did we change our look and how does it affect our formulas?

In this video, I share behind the scenes on why the Stark look has changed. We've rebranded! There were some design elements that I loved, and some that...made things difficult. Stark has evolved in the years since we began, and now our packaging has, too. 

 

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About Stark’s bird

About Stark’s bird

November 16, 2016 0 Comments

Yes, we’re all about natural, vegan skincare that undoes pollution…so what’s with the bird/wing logo? Ever wonder if there was a reason behind Stark’s bird/wing logo, or if it was just another random bird? Whether you’re an amateur ornithologist...

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Let’s chat about the re-brand, shall we?

October 03, 2016 0 Comments

So, what’s going on here at Stark, you may be pondering on this gloomy Monday morning. (You’re probably not, but here you are reading about it anyhow.) “Are you selling the company?” and other questions you may (or may not) have....

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What’s next with Stark?

July 25, 2016 0 Comments

Just a quick post to update you on what’s been on my mind… If you’ve been following Stark for a bit, you might know that all of last winter my family and I were travelling. Not a day went by...

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21 Days (to the best skin of your life) is now available!

June 22, 2015 0 Comments

It’s finally here! The course I’ve been creating for-freaking-ever! I’m very happy to introduce you to 21 Days…check it out, yo! In the course, you will receive: The best crash-course on habit creation I’ve ever seen (and I’ve seen many!)....

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Skincare in the “cloud”: why Stark is now online-only.

January 07, 2015 0 Comments

cloudsI mentioned in my New Year’s post that I had recently made a business decision that was difficult for me. In the last quarter of 2014 (because I’m an adult now and say stuff like that), I decided to stop selling Stark at wholesale to other shops and to be available exclusively on our own site. It was in some ways painful, because I had made some great business connections with women I had come to see as my friends. Maybe with a pen-pal kind of vibe with a whole lot of entrepreneurial talk, but I truly enjoyed these relationships. Not to mention, it was a sizeable chunk of my income and brand exposure.

But, wholesale never felt right to me. Right from the get-go in early 2012, I was always dragging my heals around it. It was something I felt that a company in this field “had” to do. I knew my heart just wasn’t into it though. I liked the chase, but then I felt very meh and unexcited, even if I truly adored the shop. I know I never acted whole-hearted about this side of my business, because if I had been, I would have really rocked some major gym socks right off. (Any time you do work your entire being is 136% dedicated to, you deliver mind-blowing results, and I don’t care who you are, your education or talents. This is fact.) And then there was also the question of how much additional work, coordination, time and physical space it took up. By the way, I need to give you a tour of my studio, because it’s shockingly TINY. This is why I don’t do my own shipping…I physical can’t sustain all the boxes and tape and labels and whatnot. I run a tiny, tight ship here that’s just big enough for my manufacturing and creative work, and the nitty gritty of handling bulk orders was a total pain.

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BIG NEWS! A reveal of what I’m working on.

December 18, 2013 0 Comments

hard at work or hardly working? Depends on the day!

hard at work or hardly working? Depends on the day!

I don’t know why I normally do this, but I like to keep my upcoming projects slightly under wraps. However, I’ve decided that this time I will just come out and SAY what I’ve been working on for months and months: perfume oil.

You guys? This is my passion. I could do this every day, and never get bored. Never lose interest. Never want to stop.

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