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October 03, 2016
Photo by Sarita Coren
So, what’s going on here at Stark, you may be pondering on this gloomy Monday morning. (You’re probably not, but here you are reading about it anyhow.)
I am armpit-deep in bottles and butters over here, while simultaneously juggling the new labels and new copy (with my talented freelance crew… I am solo, but I don’t do everything!), new site and new names, new formulas and new this and that and the other thing (and the thing that goes with that thing, and ok, it’s endless) and honing in on the new vision for the company. At the same time, I’m not throwing it all out. There’s so much good to the original Stark, and there’s a lot I want to preserve. This has been all about striking a balance between the old and the new, and that’s tough!
But no, Stark isn’t for sale. The name isn’t changing, I won’t start selling socks or treadmills or Arbonne, I’m not raising my prices and “getting into” Wholefoods or Urban Outfitters. I’m not outsourcing my production or buying a farm. I’m not opening a spa or getting a van. It’s all still going to be Stark, just a refreshed vision that’s more in line with how I want to move forward.
In November (fingers crossed), the new Stark will be unveiled!
In a nutshell, here’s what the brand refresh will bring:
These past 5 years have been amazing. Building Stark, and then eventually feeling this nagging unrest has been the best thing to happen to me, professionally, ever. I am so committed to what I do, and have learned so much in the past decade about formulating, business, creativity and e-commerce specifically that I am really looking forward to recreating a company that can grow with me.
Thanks for being such an important part of this. I am eternally grateful, and always a bit surprised, that I have built this little brand that actually has legs, but it’s only because you decided to support a small company like mine. You could go to Walmart and buy Burt’s Bees, but you feel the soul I inject into everything I make, and I know that means something to you. Well, that means everything to me. Thanks again, and here’s to another 5 years of creating exceptionally fantastic skincare.
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