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About Stark’s bird

November 16, 2016

A redwing in action.


Yes, we’re all about natural, vegan skincare that undoes pollution…so what’s with the bird/wing logo? Ever wonder if there was a reason behind Stark’s bird/wing logo, or if it was just another random bird?

Whether you’re an amateur ornithologist (I didn’t even need to look that one up, woop!), or you’re just curious about our logo, here’s why we chose the Redwing Blackbird as our aviary representative.

Redwing Blackbirds are native to my part of the world, that is, Western Quebec. As a little kid, the redwings, chickadees, bluejays, cardinals and grossbeaks played the background symphony to many of my days. I have fond memories of biking around the woods and traintracks, hunting for insects and collecting interesting plants and wild flowers (and getting my fare share of poison ivy rashes in the process). Those days smelled of cedar and creosote, and sounded like wild birds. In the cool of the wetlands, redwings were king.

 Redwings have a lovely and strange call, and the males are strikingly black with bright red epaulettes. When they are feeling territorial, they puff up their wings to show their red streaks. To me, they always stood out in the swamp that surrounded my home, and they could often be seen perched in solitude on a reed. I loved them then, and I love them now.

Back in 2009, when I was reevaluating what to do with my life and had become very focused on building an awesome skincare brand that would represent the strength, beauty and resilience of nature, and specifically the perseverance that nature shows over city-life, the redwing literally came to me.

You see, Adri and I lived by the Lachine Canal, where we would go on our daily walks and talk about plans, life, business ideas and his PhD work, among less-serious topics, of course. While I was telling him about how skin needs all-natural skincare especially given the fact that so many of us live in the city, it hit me. Nature can and does prevail over almost anything man-made, and the evidence was all around me! At the canal, once a tannery hotspot in the 19th century, was now filled with old industrial buildings being overtaken by wildlife. Trees grew in cracked walls, wildflowers took over old parking lots, and redwing blackbirds called out to one another from powerlines, reeds in the canal, and from perches high-up on factory silos. 

To me, the redwing exemplified exactly what Stark stood for: that which is natural undoing the damages of that which is not.


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